There are numerous reasons to direct marketing dollars towards the Spanish speaking marketplace. To begin with, the Hispanic population is the fastest growing market segment at this time. Also, Hispanic people are entering the middle and upper classes more and more each year. With ever increasing amounts discretionary funds available to it, the Hispanic market will become THE primary market in the near future. Why Advertise on Radio? Radio has reach...reaches virtually every U.S. consumer. Radio is Everywhere...in every home, car, and workplace in America. Radio is a targeted medium...allows advertisers to pinpoint specific consumers for specific products and services. Radio allows advertisers to achieve the message frequency necessary to stand out from the competition! Radio is the only truly portable, mobile medium...it goes everywhere your prospects go... ...and that's everywhere! Americans spend their lives on the run. Only radio takes your selling message to today's active consumers and reaches them just prior to purchasing your product or service. Back to LER