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Markets:  The following list represents some of our markets.  As you can see, placing ads through LER offers your company the opportunity to advertise your goods or services to the national marketplace.

Station Changes Notables Opportunities
Week Ending 12/3/2010 Adelante Media Group 2010 Texas Bowl Broadcast
Dallas ESPN Desportes Mexican National Team
Inventory in Phoenix
Articles
Hispanic Market Sees Robust Mobile Growth
Buyers Say Clients are Slowly Considering Mobile Ads
 
 STATION CHANGES – for the week ending 12/3/10                                                                                top
    MULTIPLE MARKETS BOISE, PORTLAND, SALT LAKE CITY, SEATTLE, TRI-CITIES, YAKIMA – Adelante Media Re-brands their Spanish Adult Hits Format December 2, 2010 – Adelante Media launched a new version of their Spanish Adult Hits format at 12 Noon – calling it “Juan”. In addition, they have hired a new Program Director to oversee the format into the future – Julieta Gil. Previously, this format was known as “Homero”. Essentially, the format is the same concept – Spanish Adult Hits from the ‘80s, ‘90s and today; more music, less talk. The format just has a new name! Affected stations are as follows: Boise – KQTA-FM; Portland* – KRYN-FM; Salt Lake City – KBMG-FM; Seattle – KTBK-AM; Tri-Cities – KMMG-FM; Yakima – KDYK-AM/ KDYM-AM. *Portland market is actually owned and operated by Bustos Media.
 
    ORLANDO, FL Entravision Changes Format of WNUE-FM; Debut of East Coast “José” December 1, 2010 – WNUE-FM flipped out of the Tropical/”Mega” format and introduced a locally focused Spanish Adult Hits/“José” format to Orlando’s Hispanic market. Those familiar with Entravision’s “Jose” format know that it’s all about less talk/more music. This version of “José” retains a bit of the best of the previous format – Tropical – and adds the best of all Spanish language Music by the very top artists. The format is heavily researched and – like all “José” formats – it’s designed to give the listener what they want. Listeners come to know that they’ll always hear a favorite when they tune in to “José”. Station launch is supported with a major marketing effort on sister TV stations – Univision WVEN-TV and Telefutura WOTF-TV. Click Here to See TV ad. See media kit and press release – attached.
 
    HOUSTON, TX KGOL-AM/ESPN Deportes Produces AM Drive Show to Feed Houston’s Rabid Sports Fans November 29, 2010 – Houston’s exclusive Spanish Sports Talk station – KGOL-AM – launched a new, local morning show called Café ESPN on Monday at 7AM. The show will air M-F 7A-8A and is hosted by Daniela Rodriguez and Rene Aguilar. Daniela won the ESPN Network Dream Job and was sent to South Africa to report on the World Cup. She beat out over 600 national contestants. Rene is a well known, local, veteran on-air personality with a great passion for everything sports! The focus of the show will be Futbol – what a way to start the day!
 
    SAN DIEGO, CA MVS Flips XGLX-FM Format; Introduces “Diego” November 19, 2010 – San Diego’s XGLX-FM was changed from Spanish CHR/”EXA” to Spanish Adult Hits/”Diego”. The station is focused on more music, less talk – with an emphasis on giving the listener what they want (in the style of “Jack FM” in General market and “Jose” in Spanish). “Diego” targets HA25-54 and complements the other 3 stations in Media Access Partners station portfolio – XLTN-F/Spanish AC; XOCL-F/Regional Mexican and XKAM-A/Radio Formula News-Talk.
 
    KANSAS CITY, KS KYYS-AM No Longer Spanish November 10, 2010 – Ramirez Spanish Radio announced the end of their run as a Spanish language station serving Kansas City’s growing Hispanic community. KYYS-A operated at 1250AM as La Super X. No word on station moving to another frequency.
NOTABLES                                                                                                                                                top
Adelante Media Group top
    Jose Santos Joins Adelante as Director of Programming Adelante Media Group announced that programming veteran Jose Santos has been hired to oversee programming for the Spanish-language media company. Santos will lead the charge to make the Adelante product second to none. Santos takes charge of Adelante’s LaGran D, Homero and Latino formats effective immediately. Jose Santos has produced ratings results for a myriad of Spanish-language broadcasters – including Lotus Communications, Border Media and Entravision Communications.
  Dallas ESPN Deportes                                                                                                                       top
Affliate Showing Strong Growth in Men PPM Numbers KZMP-AM Dallas is showing that the rabid sports fans in Dallas know where to find their sports news and information in Spanish! The station is moving up the M18-34 and M25-44 rankers in drive times; plus, their TSL is #1 across the board amongst M18-34 and M25-54 in drive times. Great opportunities to target MEN for your clients in Dallas (see attachment).
  Tight Inventory-Phoenix/San Antonio                                                                                                  top
Multiple Markets  Both markets are experiencing sold out conditions on one or more of their stations through the end of December. Please check rates to make sure there is clearance. Phoenix = Entravision’s KLNZ/Tricolor; KVVA/Jose; KMIA/ESPN Deportes. San Antonio = Border Media’s KSAH-A/F/Norteña; KRIO-F/La Ley.  
 
OPPORTUNITIES 2010/2011                                                                                                                                                          top
  2010 Texas Bowl Radio Broadcast Sponsorship in Houston – 3 weeks away!                                         top
      √ College Football non-BCS bowl featuring teams from the Big 12 and Big 10 Conferences
      √ KGOL-A Houston “ESPN Deportes” is the Official Spanish Broadcast station in Houston
      √ Opportunity to target men leading up to the New Years Eve Weekend – a time for parties, shopping, movies, etc.
      √ Texans love their football!!
      √ Wednesday, December 29th - $2,000 Sponsorship Package attached
  Mexican National Team Gold Cup Opportunities in Multiple Markets Complete with Local Activation!!!
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      √ LER has many of the FDP Mexican National Team (MNT) and Gold Cup radio affiliates throughout the US. § Albuquerque, Denver, El Centro, El Paso, Fresno, Las Vegas, Los Angeles, Lubbock, McAllen, Oxnard, Phoenix, Reno, Riverside/San Bernardino, Sacramento, Salinas/Monterey, Stockton/Modesto  
      √ Mexican National Team will play a minimum of 10 games over the course of the next year – playing some of their biggest rivals and attracting big interest after their successful World Cup run.M 
      √ Gold Cup happens in July 2011 – and on the road to Brazil 2014, Gold Cup is one of the milestone tournaments of the year. Don’t miss tapping into the audience that comes with a tournament like this! We’ll broadcast minimum of 11-12 games. 
      √ Sponsorship packages available for individual and/or multiple market line-ups – packages available upon request 
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INTERESTING ARTICLES
  Inside Radio -November 1, 2010  top
    Hispanic Market Sees Robust Mobile Growth  While mobile advertising results have been mixed at best among general market stations, Spanish-language radio is seeing more openness by clients to add mobile components to their buys. The numbers remain relatively small so far, but broadcasters and ad buyers agree the business is poised to explode. “It’s a small piece but it’s growing really fast,” Entravision executive director of interactive Esteban Lopez Blanco says. “It was easy for us initially to get the mobile campaigns going at the national level, because the national agencies are more advanced and educated.” But he says their focus now is on local clients. That’s where Border Media Partners Laredo market manager Miguel Villarreal says they’ve seen the best results. “The national advertising buyers want it for free — and are really hung up on not having a digital budget,” he says. “The local guy can see tangible results right away.” Villarreal says 8% to 9% of their local spot clients now also add mobile. Most often that’s through mobile coupons and discount offers. Blanco says they too have found it a great way to show advertisers how effective radio can be. A small Mexican restaurant in Orlando ran a small on-air schedule telling listeners to text the word “Taco” to a special number. They received back a code for a buy one-get one free offer. “We had 400 people waving their cell phones telling them coming for their free meal within the first few days,” Blanco says. Analysts at eMarketer calculate mobile ad spending will be up 79% in 2010 to $743 million. That growth rate will slow next year but a still-robust double-digit increase will push mobile spending over $1.1 billion. “The expansion of the smartphone market and the attractive usage and demographic profile of smartphone owners have forced more marketers to pay closer attention to mobile,” senior analyst Noah Elkin says. Blanco adds, “With Hispanics there’s an even greater opportunity because we over-index.” Mobile phone data shows Latinos are more likely to be a cell phone-only household and also subscribe to features like mobile internet. Testifying how big mobile is in the Hispanic community is 11% of the Laredo’s population has voluntarily joined the mobile text club at one of Border Media’s five stations.  
  Inside Radio -  November 1, 2010   top
    Buyers Say Clients are Slowly Considering Mobile Ads  Mobile advertising may be growing by double- and triple-digits, but there remains a opportunity for large gains in the years to come. Ad agency buyers point out that in the bigger scope of client budgets mobile budgets remain fairly small. Grupo Gallegos principal/media director Ken Deutsch believes the Hispanic market is “a ripe target” for mobile ads since Latinos over-index for cell phone ownership and use of additional services such as web browsing and texting. But it remains a tough sell for many clients. “We haven’t seen as an industry a lot of Hispanics advertisers capitalizing on the medium. But we expect it to become larger with our clients and we’re including it in more and more plans as we go through the year.” Association of Hispanic Advertising Agencies (AHAA) chair and Bromley Communications COO Jessica Pantanini blames the economy for tempering growth. “People just want what’s tried and true and easy and it creates an environment of risk-aversion,” she explains. “Because budgets are smaller, we have to push them because the comfort zone is broadcast television and radio. That’s not to say those aren’t powerful mediums, but having holistic 360 communications is important — so we continue to push.” For those who they’ve been able to convince, Pantanini says they’ve had success. She points to a campaign for Dawn dish soap for Procter & Gamble that proved successful. Yet P&G hasn’t used mobile for most of its other brands. Hipcricket CEO Ivan Braiker says many brands are bypassing ad agencies altogether and going directly to companies like his. With a roster that includes companies such as Macy’s, Sears and Rite Aide, Hipcricket has three times as many staff members dealing with brands directly as they do with the radio industry. “We can barely keep up,” he says. To compete, Pantanini thinks radio companies should push mobile much more aggressively since agencies such as hers sees an advantage to integrating it with a larger multimedia campaign. She says, “Having it part of a bigger idea makes it much easier to sell to the client rather than as a standalone strategy.”